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The America Family Association has been protesting Pepsi for its support of PFLAG for what seems like an eternity, even though in January Pepsi also signed a multi-year beverage deal with anti-gay Michael Savage.

Now, the AFA has now joined forces with Parents and Friends of Ex-Gays (PFOX), the Bizarro-world counterpart to PFLAG. Why? For Bizarro-world reasons, of course. The AFA has issued this new “action alert:”

By issuing national press releases against PFOX, by organizing protests at ex-gay conferences, by publishing anti-ex-gay literature, and by opposing ex-gays equal access to public venues, Pepsi-supported Parents, Families and Friends of Lesbians and Gays (PFLAG) contributes to the intolerance of the ex-gay community, stereotypes former homosexuals, and continually misrepresents PFOX’s mission.

By funding PFLAG, PepsiCo and its shareholders help promote fear and hostility against the ex-gay community and other heterosexuals. PepsiCo is the leading corporate sponsor of PFLAG. [Box Turtle Bulletin]

How great is this? The AFA is condemning discrimination based on sexual orientation! Sure, it’s the same kind of upside-down argument that the Religious Right invokes when they say their First Amendment rights are being taken away when they aren’t allowed to discriminate against gays, but it’s a start, right?